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Barbershop
Cut By.
Cut By. is a premium barbershop in St. Albans. They needed a website that reflected the quality of their service and made it easy for customers to understand their brand and book appointments.
Role
Design & Development
Stack
Next.js, Tailwind CSS, Vercel
Goal
Create a site that positions the brand as premium while making booking straightforward. Mobile traffic was the priority, so mobile experience was critical.
Approach
Started with the mobile experience first, then scaled up. Used bold typography and high quality photography to emphasise quality. Built a clean, minimal design that lets the brand speak for itself.
Constraints
- •Timeline required prioritising core features
- •Existing brand colours needed to be maintained
- •Site needed to work on older mobile devices
Key Decisions
- •Chose Next.js for fast loading and SEO benefits
- •Simplified navigation to focus on key actions
- •Homepage showcases the space and atmosphere
- •Gallery-focused approach to highlight work quality
Key Features
- •Mobile optimised image gallery
- •Fast loading times
- •SEO optimised pages
- •Clear booking pathways
- •Brand-focused design
Outcome
Launched successfully. Site reflects the premium brand positioning and provides clear pathways for customer engagement.
Gallery